Sunday, 10 February 2013

Group: Initial Audience Research




Methodology

  • surveymonkey.com is a website which allows questionnaires to be created, distributed and completed on the internet, making the task simple and easy to collect a reliable amount of results
  • questions (mainly closed) were thought of and typed onto the website with appropriate answer boxes
  • gains knowledge and advice from the target audience about their interests regarding horror/thriller films
  • distributed using the internet, social networking sites and emails
  • generates a variety of quantitative and qualitative data which can be analysed and displayed in graphs easily

Analysis of Answers



This question about which locations the target audience associates/finds most effective in horror films shows that filming for our production in the woods would be most suited to our genre. Shooting in an abandoned house and in a graveyard were also popular choices for the respondents.


This question about the killer and how much the audience can see of him and his identity proved that not being able to see the killer's face fully would be most suited to a horror/thriller genre of film.


This question about sound effects used in horror/thriller films proves that the target audience find silence and dramatic, tense music most effective in our chosen genre of film, which we will then be definitely using in our production.


Finally, the last question about important aspects in our genre shows that having an interesting plot line and a climax is most important and effective in a successful horror/thriller film.


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